Sometimes I love the Twitter. I saw this great tweet concerning a small victory in the battle against GMO uber-thugs Monsanto. It made me smile, there’s nothing better than seeing a bully bitch slapped. Other than the bully Monsanto bitch slapped!
— Ruth Nyambura (@MsNyamburah) March 18, 2014
This was retweeted by @GMWatch. It just caught my eye in the Twitter feed. However, the full story gleaned from the link and really does need the following sections from the accompanying link for the full story.
It seems that Monsanto has been making false claims. Or. at least, unsubstantiated claims. Hardly, earth shattering news. But they were told to PROVE IT!
They failed and so Monsanto were bitch slapped out of town. Yeah! From the ACB site
The Advertising Standards Authority (ASA) of South Africa has today ordered Monsanto to withdraw its advertisement on Radio 702 with immediate effect, wherein Monsanto claims the benefits of GM crops. According to ASA, Monsanto’s claims were found to be unsubstantiated.
The African Centre for Biosafety (ACB) lodged a complaint to the ASA following an advertisement on Radio 702 by Monsanto wherein Monsanto claims that GM crops “enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.” The ACB was supported in its complaint by Ms Judith Taylor from Earthlife Africa.
Monsanto lies then
Seems that they’re putting across a very favourable account of their seeds. Completely ignoring the superweed issues resulting in more pesticide use. Odd that.
Monsanto was given an opportunity by ASA to respond to the ACB’s complaint but was according to the ASA, only able to provide the ASA with links to documents on its website but was unable to provide, as it is required to in terms of South African law governing advertising, inputs from an independent and credible expert confirming the various studies that Monsanto relied upon showing the ostensible benefits of GM crops.
Monsanto fails to offer VALID supporting evidence
Nothing new here. They’ve been acting on spurious claims for years. Bullying their way to favour and destroying careers of people failing to get with the program (Pusztai Affair).
“We are elated with this decision. Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding its claims of the so called benefits of GM crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public, “ said Mariam Mayet, Executive Director of the ACB.
The ASA has warned Monsanto that “it should ensure that it holds proper substantiation for its advertising claims” or risk attracting further sanctions.
Monsanto bitch slapped
A small victory but a welcome one. It’s great to see that Multi-Nationals can’t just get their own way. There’s so much propaganda flying around with even vegans, or supposed vegans working as Monsanto stooges. These wide ranging efforts take their toll but flouting of some old fashioned advertising standards give Monsanto an honest to goodness, well-deserved kick in the goollies. Cool!
Monsanto bitch slapped. I like the sound of that.