Animal Aid have a campaign called Meat Free Monday, easy for me and incidentally for nearly all of my family. However, I do have friends who eat meat who may be open to being nudged towards a meat free Monday. The video is very good clearly getting the message over. I can see no reason why anybody would argue against the message, but then I do agree with it, so that part is once again very easy.
The original Press release for Meat Free Monday describes the short film and its message. Simply, as “world leaders….. failed to agree…. meaningful initiatives at the recent Copenhagen Climate Change Conference” the film is a call to action for individuals to make a difference to climate change by dropping meat one day a week and they do have a point. It’s all well and good recycling using energy efficient light bulbs but what about energy efficient eating! With minimal personal investment, beyond light bulbs and recycling, a real difference can be made.
There are some pdf packs with leaflets and booklets, or you can order some for distribution from the campaign page. The booklet has some basic recipes and information for the meat free beginner, which may come in handy, while the other bits and pieces can be put up in local shops and noticeboards.